HOW TO MEASURE ENGAGEMENT IN VIDEO PERFORMANCE MARKETING

How Predictive Analytics is Transforming Efficiency Advertising And MarketingPredictive Analytics provides online marketers with actionable knowledge originated from expecting future trends and habits. This process helps marketers proactively tailor advertising and marketing strategies, improve customer engagement, and increase ROI.

How to Reduce Ad Spend Waste With Better Data InsightsWhen you’re spending marketing dollars, you want to ensure that those dollars are reaching the right buyers at the most effective time. However, ad spend waste is a real and ongoing challenge for many digital marketers.